Lavender House Perfumery -Brand Identity
Lavender House Perfumery, based in Tasmania, is a boutique perfumery and manufacturer of natural products It specialises in artisan goods created from organically grown lavender and heirloom and Turkish roses. Located in Rowella, in the picturesque Tamar Valley, our brand emphasises quality, sustainability and the therapeutic benefits of its botanicals.
Brand Identity
- Established since 1991: founded on a passion for lavender and the natural healing properties of herbs. Our business has over three decades of experience in research, development and product manufacture.
- Boutique artisan producer: Lavender House Perfumery distinguishes itself as a perfumery and manufactuer that grows its own botanicals. This hands on approach ensures quality and allows for specialised products including perfumes and rose based skincare.
- Commitment to nature and the environment. Our brand’s ethos is centered on being natural, authentic and mindful of the environment. Our business uses sustainable organic farming methods. It also sources premium Australian ingredients for our products.
- Tamar Valley and Tasmanian experience: Lavender House Perfumery is a tourism destination as well as a retail and wholesale business. Visitors can tour the gardens, view the distillation and enfleurage processes, and sample products,
- Proudly Tasmanian and Australian. Lavender House Perfumery manufactures its products in Tasmania and supports local business by sourcing Tasmanian and Australian ingredients. It is proud to be part of the Tasmanian landscape.
Product Range
Lavender House Perfumery offers a diverse range of product inspired by the botanicals grown on its farm and the healing power of nature.
- Perfumery: As Tasmania’s only working perfumery, it offers a signature collection of natural perfumes and fragrances derived from its lavender and rose harvests.
- Skincare and body care: Products include serums, moisturisers, lotions, balms, hair care, and hand sanitisers, most of which feature lavender and rose as key ingredients.
- Therapeutic and Aromatherapy: Lavender House Perfumery produces essential oils, hydrosols, balms for aches and sleep, bath products and room sprays that highlight the soothing, analgesic and relaxing properties of lavender.
- Culinary goods: A variety of gourmet teas and culinary grade lavender are available.
- Home and Giftware: The range includes sewn items, heat packs, pillows, candles and linen sprays.
Target Audiences
- Health and Wellness enthusiasts and practitioners: customers who value natural, organically sourced and grown ingredients and the therapeutic benefits of plant-based products.
- Eco Conscious consumers: individuals who prefer sustainable, locally sourced and ethically produced Australian-made goods.
- Tourists and local visitors: People visiting Tasmania’s Tamar Valley who are looking for a unique and immersive local experience.
- Gift Shoppers: customers seeking unique and high quality gifts, for those that appreciate natural beauty products and artisan goods.
- Wholesalers, Retailers, Hotels and Accommodation providers: who will showcase and retail a unique range of premium quality Tasmanian Products.
Market Position
Lavender House Perfumery holds a niche market position by combining organic botanical farming, on site manufacturing and a destination style retail and online experience. Unlike larger operations, it focuses on artisanal, small-batch production and the cultivation of unique plant varieties, such as specialised lavender cultivars and heirloom roses. This commitment to quality and craftsmanship allows the brand to serve local customers, Australians and a global market.
